{"id":4359,"date":"2019-09-22T09:31:39","date_gmt":"2019-09-22T08:31:39","guid":{"rendered":"http:\/\/omaec.org\/?p=4359"},"modified":"2019-09-22T09:32:47","modified_gmt":"2019-09-22T08:32:47","slug":"4359","status":"publish","type":"post","link":"https:\/\/www.omaec.org\/en\/4359\/","title":{"rendered":"12 KEYS TO THE SUCCESS OF AN ALUMNI ASSOCIATION"},"content":{"rendered":"<p><strong>THE POINT OF AN ALUMNI ASSOCIATION? KEYS TO SUCCESS: WITH<\/strong><br \/>\n<strong>LEARNERS FOR\u00a0LIFE.<\/strong><\/p>\n<p>By Manuel Zaragoza<br \/>\nOct 24, 2016<br \/>\nEmotion, speeches, tributes, tears for some past times, videos that awaken nostalgia, old photos,<br \/>\nmany smiles and some surprising and unexpected reunion. Surely if you are part of the Alumni<br \/>\nAssociation -or Alumni, in Latin- of your College, Institute, Faculty&#8230; you will feel familiar with the<br \/>\nabove vocabulary.<br \/>\nAlthough a meeting of Alumni may seem to be just a one-off event to share your memories of<br \/>\nyour time at school with the rest of your classmates, this type of event is, or rather, it can be,<br \/>\nmuch, much more.<br \/>\nI will try to shell the WHAT is nuclear, in any educational institution that prides itself, to maintain<br \/>\nand nurture an ALUMNI alive and present in the development of the academic year. In addition, I<br \/>\nwill explain HOW, with a series of actions that can be developed to build a powerful ALUMNI,<br \/>\nbecause we can not forget that&#8230;<\/p>\n<p>Powerful relationships constitute powerful institutions.<\/p>\n<p>The starting point is to internalize that an Alumni Association linked to the school, excellent and<br \/>\nalive, goes through creating an environment in which the expectation of current students to stay<br \/>\ninvolved with their school community is established from the first moment they start school. In<br \/>\norder to promote and build this environment in a stable way, the 4 pillars of the educational<br \/>\necosystem are undoubtedly needed: the current and alumni, the families and the staff of the<br \/>\nschool. It is then, and not in any other way, that these elements create a vision of COMMUNITY,<br \/>\nwith capital letters, a commitment and, therefore, a culture.<a href=\"http:\/\/omaec.org\/wp-content\/uploads\/2019\/09\/congreso-exalumnos.jpg\" rel=\"attachment wp-att-4354\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4354 alignright\" src=\"http:\/\/omaec.org\/wp-content\/uploads\/2019\/09\/congreso-exalumnos-300x168.jpg\" alt=\"congreso exalumnos\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.omaec.org\/wp-content\/uploads\/2019\/09\/congreso-exalumnos-300x168.jpg 300w, https:\/\/www.omaec.org\/wp-content\/uploads\/2019\/09\/congreso-exalumnos-768x431.jpg 768w, https:\/\/www.omaec.org\/wp-content\/uploads\/2019\/09\/congreso-exalumnos-600x337.jpg 600w, https:\/\/www.omaec.org\/wp-content\/uploads\/2019\/09\/congreso-exalumnos-150x84.jpg 150w, https:\/\/www.omaec.org\/wp-content\/uploads\/2019\/09\/congreso-exalumnos.jpg 980w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><br \/>\nWe could indicate as an OBJECTIVE, such an expression of Coaching, of an Association of Alumni<br \/>\ncreating pragmatic link with outgoing students, and without expiration date, to contribute to the<br \/>\nrooting of the institution that will result in a sustainable growth of the organization in the<br \/>\nmedium and long term, a &amp;quot;grow together&amp;quot;. As simple, and as complex, as the outgoing person can<br \/>\ncontinue training, contributing and linked to his or her school, at no cost and throughout life, quite<br \/>\na challenge.<br \/>\nIt is during events celebrating anniversaries of alumni promotions or annual meetings, when you<br \/>\nhear comments full of emotion and feeling like: &amp;quot;the best stage of my life&amp;quot;, &amp;quot;when they ask me<br \/>\nwhere I get such good ideas, I always say that I learned it in my school&amp;quot;, &amp;quot;my school was my second<br \/>\nfamily&amp;quot;&#8230; no doubt comments that could well contribute to building loyalty and attracting new<br \/>\nfamilies to the centre. All that is needed is to channel them properly, as the Nobel Prize in<br \/>\nLiterature Gabriel Garc\u00eda M\u00e1rquez correctly pointed out, &amp;quot;what is not communicated does not<br \/>\nexist&amp;quot;.<\/p>\n<p><strong>12 KEYS TO THE SUCCESS OF AN ALUMNI ASSOCIATION<\/strong><br \/>\n1. Keeping the tribe together: intelligent use of Information and Communication<br \/>\nTechnologies. In this case we have to make intelligent use both of the bbdd &#8211; database, for<br \/>\nmass mailing, etc., and of the social networks of the AAA -Alumni to keep all members<br \/>\npunctually informed of the current affairs of the association, and not only of it, but of the<br \/>\npresent life of the center, a fact that will undoubtedly make them feel part of the current<br \/>\ngear of the Center.<br \/>\n\uf0b7 Official Alumni site in Facebook.<br \/>\n\uf0b7 Official Alumni account on twitter.<\/p>\n<p>\uf0b7 Official Alumni profile on LinkedIn.<br \/>\n\uf0b7 Official YouTube Alumni Channel.<br \/>\n2. Group of subscribers, our best fleet of commercials. First-person experiences = the best<br \/>\nexample to build student loyalty. In short, they are ambassadors for our brand. Ideal to<br \/>\nelaborate teams for the Open Day &#8211; Open days with a schedule of informal talks to tell your<br \/>\npersonal\/family experience.<br \/>\n3. Annual alumni event \/ Corresponding promotion anniversary \/ ALUMNI WEEKEND.<br \/>\n4. Sponsorship &#8211; Sports Sponsorship: Creates a sense of belonging, pride and brand.<br \/>\n5. Agreements with other organizations\/sports clubs\/companies through special offers on<br \/>\nregistration\/use of sports facilities\/auditory&#8230; in exchange for<br \/>\nparticipation\/dissemination\/discounts on products or services, etc.<br \/>\n6. Patronage &#8211; Sponsorship of alumni of excellence, because of their cultural relevance (e.g.<br \/>\nscientific) with scholarships or financial support for their careers as researchers&#8230; It also<br \/>\ncreates a sense of belonging and institutional pride.<br \/>\n7. Sale of corporate merchandising.<br \/>\n8. Efficient management of the Alumni Directory &#8211; the database data base with family profiles<br \/>\n(Project Escalate outgoing student profile). Surveys for optimization of actions of<br \/>\ndiffusion\/capitation of new families and loyalty of the current ones. Customer satisfaction<br \/>\nsurveys on the school&amp;#39;s educational project. Attention! It is always convenient to<br \/>\ncommunicate the resulting data and the improvement actions, not yet implemented, so<br \/>\nthat the former students (clients) internalize that they have not only been listened to but<br \/>\nthat we care about their opinion.<a href=\"http:\/\/omaec.org\/wp-content\/uploads\/2019\/09\/grupo-ex.jpg\" rel=\"attachment wp-att-4355\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4355 alignleft\" src=\"http:\/\/omaec.org\/wp-content\/uploads\/2019\/09\/grupo-ex-300x169.jpg\" alt=\"grupo ex\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.omaec.org\/wp-content\/uploads\/2019\/09\/grupo-ex-300x169.jpg 300w, https:\/\/www.omaec.org\/wp-content\/uploads\/2019\/09\/grupo-ex-768x431.jpg 768w, https:\/\/www.omaec.org\/wp-content\/uploads\/2019\/09\/grupo-ex-1024x575.jpg 1024w, https:\/\/www.omaec.org\/wp-content\/uploads\/2019\/09\/grupo-ex-600x337.jpg 600w, https:\/\/www.omaec.org\/wp-content\/uploads\/2019\/09\/grupo-ex-150x84.jpg 150w, https:\/\/www.omaec.org\/wp-content\/uploads\/2019\/09\/grupo-ex.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><br \/>\n9. Relevant and free trainings for ex-students &#8211; Thematic networking (e.g. Entrepreneurship,<br \/>\nBig Data, Innovative Tools, Market Orientation&#8230;). This type of action also contributes to<br \/>\nexpanding your network of professional contacts &#8211; Business Database, Alumni Directory.<br \/>\nAlumni Job Opportunities.<br \/>\n10. Visits, lectures, expert conferences, workshops and technical training by former students<br \/>\nfor current students (business orientation, professional, scientific talks, etc.).<br \/>\n11. Student sponsorship program &#8211; Mentoring by alumni, professional advice-guidance and<br \/>\nentrepreneurship (the group of retired professionals is very interesting as a transmitter of<br \/>\nvaluable work experience). This can help them draw their career, focus on where they<br \/>\nwant to go in a more personalized way. Even international career orientation.<br \/>\n12. Collaboration with different current committees of the Centre (e.g. Alumni Solidarity:<br \/>\nSolidarity Commission for the elaboration of concrete events, such as the campaign to<br \/>\ncollect used clothes, food or toys at Christmas for charitable purposes. Social work in<br \/>\ndeveloping countries&#8230;).<br \/>\nTo finish, as always, one of my favorite dates:<br \/>\n<em><strong>\u201cAlumni bridges the gap between students and the world\u201d<\/strong><\/em><\/p>\n<p>Mukeeta<\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE POINT OF AN ALUMNI ASSOCIATION? KEYS TO SUCCESS: WITH LEARNERS FOR\u00a0LIFE. By Manuel Zaragoza Oct 24, 2016 Emotion, speeches, tributes, tears for some past times, videos that awaken nostalgia, old photos, many smiles and some surprising and unexpected reunion. Surely if you are part of the Alumni Association -or Alumni, in Latin- of your <a href=\"https:\/\/www.omaec.org\/en\/4359\/\" rel=\"nofollow\">(more&#8230;)<\/a><\/p>\n","protected":false},"author":1,"featured_media":4353,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-4359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-messages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 KEYS TO THE SUCCESS OF AN ALUMNI ASSOCIATION - Organizaci\u00f3n Mundial de Antiguos Alumnos de la Educaci\u00f3n Cat\u00f3lica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omaec.org\/12-claves-para-el-exito-de-una-asociacion-de-antiguos-alumnos-alumni\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 KEYS TO THE SUCCESS OF AN ALUMNI ASSOCIATION - Organizaci\u00f3n Mundial de Antiguos Alumnos de la Educaci\u00f3n Cat\u00f3lica\" \/>\n<meta property=\"og:description\" content=\"THE POINT OF AN ALUMNI ASSOCIATION? 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Centro de Gesti\u00f3n de Mercados, Log\u00edstica y Tecnolog\u00edas de la Informaci\u00f3n. \u00b7Instructor de Mercadeo. SERVICIO NACIONAL DE APRENDIZAJE-SENA Regional Bogot\u00e1. Centro de Gesti\u00f3n Administrativa. \u00b7Instructor de Ventas. ARTESAN\u00cdAS DE COLOMBIA. \u00b7Administrador Centro Artesanal La Chamba (Tolima). PROGRAMADORA TELECULTURALES. \u00b7Asistente de Direcci\u00f3n AGENCIAS DE PUBLICIDAD: REP Y MASTER \u00b7Jefe de Medios SANCHO PUBLICIDAD \u00b7Jefe de Tr\u00e1fico. LEO BURNETT \u00b7Asistente de Medios. EDUCACION: \u00b7FUNDACI\u00d3N UNIVERSITARIA SALESIANA Diplomado en Salesianidad. \u00b7POLIT\u00c9CNICO GRANCOLOMBIANO Especializaci\u00f3n en Gerencia de Mercadeo. \u00b7UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA Administraci\u00f3n de Empresas. \u00b7SERVICIO NACIONAL DE APRENDIZAJE-SENA Mercadotecnia. \u00b7UNIVERSIDAD CENTRAL Publicidad. \u00b7COLEGIO SALESIANO DE LE\u00d3N XIII Bachiller Acad\u00e9mico. 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